Being aware of the benefits of creating a good business case can help to motivate you and your team. It is important that you know when it is appropriate to write a business case, and that you have a clear vision of what you hope to achieve with it.
A business case is, above all, a selling tool. You use a business case to persuade senior executives in your organization that your proposed project is more deserving of budget approval than other competing bids.
Business Case Benefits
A well-written business case benefits you and your organization by allowing you to: gain control of resources, calculate the potential benefits of the project, simplify the development of the financial justification, provide a consistent message to many audiences, and share and organize thoughts, activities, and knowledge. gain control of resources.
A good business case can help you gain control of resources by convincing executives to choose your project as the best available response to a problem or opportunity. calculate the potential benefits of the project.
The business case serves as a yardstick for a project, allowing you to measure its success. It can also facilitate benefit evaluation by outlining the "do nothing" scenario - that is, what will happen to the business if the project is not undertaken.
This effectively links the issues to the solution. simplify the development of the financial justification A good business case simplifies the development of the financial justification, and can identify holes or problems with the solution.
However, a business case should be more than just a financial document. provide a consistent message to many audiences A good business case provides a high-level and consistent view of the entire project to all parties potentially affected by the project. share and organize thoughts, activities, and knowledge.
And finally, a business case provides an objective review of the ideas and facts of the project, identifies inconsistencies or weaknesses, and communicates the purpose of the project. It also justifies your team's effort, and gives your team a sense of accomplishment. (...)
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