Company executives are often very confident about their products, and will sometimes say that a product is so good, it sells itself. While the product in question may be good, as a rule, all products need a sales workforce to sell them. Sales Departments, Sales People And, the main function of an organization's Sales Department is to attract and retain customers.
And don’t confuse here the organizational setting with the function. It might be somebody or some department without the formal title of sales doing the sales. But for our purpose we are going to use the Sales Department as a reference. This is the main entity that needs to make sure that the organization meets customer demand. To do this, the department hires salespeople or outside agencies to carry out the necessary sales activities.
Salespeople must also analyze market demands. To realize this, they need to understand the psychology of the target customer, anticipate and react accordingly to market fluctuations, and explore the possibility of new markets. Business Opportunities In addition to making the all-important sale, each salesperson should be aware of the need for business development – creating new business opportunities for the organization.
Pursuing new business opportunities helps salespeople develop new business relationships. These relationships can help generate increased sales as well as position the salesperson and the organization for future success. Exercise - Main Functions So, based on what you've learned so far and your personal knowledge, what do you think are the main functions of an organization's Sales Department?
1 - To attract customers? 2 - To retain customers? 3 - To deal with customer complaints? 4 - Or, to process customer orders? Now it is a good moment to pause the video for a second and try to reflect on the correct answer. We are going to discuss them together of course. Option 1 is correct. Attracting customers is one of the core tenets for a Sales Department. This is an important revenue-creating function. Option 2 is also correct.
Retaining customers is an essential function for those working in Sales Departments. Retaining customers ensures that a revenue stream is created and sustained. Option 3 is incorrect. Dealing with customer complaints is a function of the Customer Service Department. Employees in the Sales Department should be allowed to concentrate on sales and business development. (...)
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