The Key Stages of Coaching - Persuading Coachees to Agree to Coaching I

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The Key to Persuading
Now, the key to persuading your coachee to agree to coaching is to sell the coaching intervention in a positive, non-aggressive, and non-threatening way.
This means being objective about your observations, basing your comments on fact and legitimate examples, and not subscribing to gossip or taking out your frustrations on the coachee.
Welcoming Coaching
But how can you ensure that your coaching input is welcomed and not rejected? This is what you should do and shouldn’t do at each stage of the process.
When establishing awareness:
Do say, "Are you falling behind with your paperwork?", "Has everything been going OK with the monthly sales figures?", or "Are you finding it difficult to compile the minutes of the board meeting?"
Don't say: "You're way behind with your paperwork--what have you got to say for yourself?", "I've just received this month's sales figures, and they're a mess," or "These minutes are hopeless. Do you know what you're doing?"
When, explaining observations:
Do own your observations and be objective by saying: "I've noticed that you seem to be bored at the moment. For example, yesterday you asked other team members if you could take on some of their work."
Don't base your comments on gossip or take out your frustrations on the coachee by saying, "David said that you didn't have anything to do yesterday and that you were asking everyone if you could help them."
When selling the benefits:
Do use positive and non-threatening language: "If we work together, maybe we can think about how the process could be adapted to make life easier for you."
Don't try to bully the coachee into agreeing to coaching or begin coaching without their consent. Examples: "If you don't get some help, you're going to lose your job," or "I'll show you how to do it properly. Let's go."
Example - Persuading the Coachee I
To use an example, consider this situation. Ken is the leader of the design team at Clear Communications. Yesterday one of Ken's junior designers, Valerie, signed off on a proof that contained an error. As a result, Ken is upset about the 20,000 brochures that have been printed.
Let’s find out what Ken says to Valerie: (...)

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