But this is not our focus now. Sales, as a function, is used to communicate the image that marketing has created for the product. The Sales Department will take the product and sell it to the market. The sales pitch will emphasize that this is the right product, at the right time and price, and in the right place.
The Roles of Sales and Marketing The roles of sales and marketing can differ greatly depending on the organization and the type of product it's selling. For instance, if a company is selling magazine subscriptions, it's less likely to require field sales representatives. Sales of the service would be more marketing-oriented and based on direct mail, Web-based advertising, and TV, radio, and print advertising.
However if the company was selling a new pharmaceutical product, it might have more of an emphasis on sales. Direct marketing might be less effective for this type of product. Organization Focus and Interactions Organizations are often said to be either sales or marketing focused, based on which function has the larger budget.
Examples of sales organizations are pharmaceutical companies and consultancy companies, while marketing organizations can include consumer product companies and travel and leisure companies. Many Sales and Marketing Departments interact closely and frequently. After all, they have the same single goal – to get customers to buy the product.
It's up to the Marketing Department to create a coherent strategy to sell the product, then the Sales Department will have to do the actual selling. Exercise - Emphasis on Customers In the Sales Department of your own organization or one you can quickly identify based on your information about it, how much emphasis do you think is placed on developing a rapport with customers? Is it… 1 - Highly emphasized? 2 - Occasionally encouraged? 3 - Or, not considered to be essential? (...)
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