Mission statement
Nearly every company employs a mission statement that serves as an embodiment of its goals, philosophies, and purpose. A mission statement can be as simple as "We aim to make our customers happy" or much longer, depending on how a company hopes to portray itself.
A company's corporate mission statement outlines its current state, while its vision statement describes what state it hopes to achieve in the future. The quality function mission must be aligned with both the mission and vision statements, and should advocate concepts related to quality, such as continual improvement and customer satisfaction.
And, it’s not always formalized, even if this would be an extremely good idea as part of the process of developing a business or an organization.
Developing a quality mission
Developing a quality mission requires collaboration among all organizational units, and this happens using several steps: identify the product or service provided determine whether the product or service is needed and what the target market is agree on standards and applicable measures quantify the gap between customer needs and current practice make improvements, track and evaluate results, and maintain gains
Identify the product or service provided
The first step in developing a quality mission entails identifying a particular product or service to be provided by the quality function. Quality characteristics of products include elements such as durability, safety, and reliability, while quality characteristics of services can include courtesy, credibility, and communication, for example.
During this step, Ann, a quality manager, determines that the quality function will provide a new product at a reasonable price in order to better compete with key competitors. Determine whether the product or service is needed and what the target market is.
During quality mission development, the second step involves discussing the new product or service with the customer to determine if it's needed or desired. This helps Ann identify which attributes the customer values and which are not as important. (...)
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