Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully. And, this course is focused on providing you the introduction to sales.
There are several common questions that people ask about sales. What is the difference between sales and marketing? Why do consumers and organizations buy, and what drives their purchase decisions? Or, what are the key competencies required for effective sales? You will find here answers to these questions and much more.
This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other. It outlines the roles and responsibilities of a sales department, what makes for effective sales, and the trends affecting sales today.
The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.
Target audience for this course are all who want to gain knowledge in basic sales techniques and anyone who wants to develop or refine their existing sales skills. So, this is an introductory course. If you are advanced then this course might only serve as a refresher.
After completing this course, you should be able to distinguish between the roles of marketing and sales, match the key competencies to how they contribute to success in sales, and recognize the effects recent sales trends have had on the buyer-seller relationship.
You will also be able to recognize the differences between organizational and consumer buying, recognize the benefits of understanding consumer buying behavior and use the stages of the sales cycle. You will have video lectures, exercises, quizzes, practice and a small optional project if you want to put your skills to work and do more with the knowledge you will receive.
So, thank you for registering! You can start writing your expectations from this course on the discussion board. At the end you’ll have the opportunity to compare. Next, you are going to have a course overview, just to give your learning a structure.
Full course: https://www.udemy.com/introduction-to-sales/?couponCode=PROMONOW
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